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高等职业教育具有高等教育和职业教育双重属性,以培养生产、建设、服务、管理第一线的高端技能型专门人才为主要任务。在新形势下,高职市场营销专业教学任务是要培养行业需要的会市场、懂营销、能管理的高素质人才。就目前而言,高职市场营销教学过程中还存在很多问题,作为教育工作者要与时俱进,不断创新教材、加强校企合作、明确人才培养方向等,力争为社会培养一批受欢迎的高技能人才。
Higher vocational education has the double attributes of higher education and vocational education. It is the main task to cultivate the high-end skilled professionals in production, construction, service and management. Under the new situation, the task of higher vocational education in marketing is to train the high-quality talents needed by the industry in marketing, marketing and management. For now, there are still many problems in the process of marketing teaching in higher vocational education. Educators should keep pace with the times, innovate teaching materials, strengthen cooperation between schools and enterprises, clarify the direction of personnel training, and strive to cultivate a group of popular Highly skilled personnel.