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2003年5月,中央电视台第一套节目改版,在晚间第二个黄金时段播出的七个精品节目中,新闻类节目只有一个《新闻调查》。《新闻调查》以分析性报道、解释性报道、调查性报道等面目出现的深度报道承担起了穷究事理、深挖本质的认识功能和精神引导功能………这种对事物探寻的深度,这种理性的精神,这种辩证的、历史的眼光是电视深度报道最可珍贵的精神品质。作为媒体的一种竞争手段,媒介事件的成功策划是审时度势、精密分析、认真筛选、反复权衡的结果。特别在媒体——受众——媒介(节目)这样一个三角关系中进行仔细研究,找到三角关系互动、呼应的最佳结合点。从央视等媒体的成功经验看,媒介事件从出台到鸣金收兵,存在一系列规律性机制,要而言之,包括三个层面:确立媒体形象;认知受众;提供非替代性节目。
In May 2003, the first program of CCTV was revised. Among the seven high-quality programs broadcast in the second prime-time evening, there was only one “news survey” on news programs. The “news survey” takes the profound studies of analytical reports, interpretive reports, investigative reports and other reports to undertake the research of exhaustiveness and dig out the essence of the cognitive function and the spirit of the guiding function ......... This depth of the things to explore, This rational spirit, this dialectical and historical vision is the most precious spiritual quality of television coverage. As a means of competition in the media, the successful planning of media events is the result of fine-tuning, carefully analyzing, carefully scrutinizing, and repeatedly weighing up. In particular, a careful study should be carried out in such a triangular relationship as media, audience and media (programs) to find the best combination of the interaction and echoes of triangular relations. Judging from the successful experience of CCTV and other media, there are a series of regular mechanisms ranging from the introduction of media incidents to the recovery of Ming Jin. The three aspects include: establishing a media image; recognizing the audience; and providing non-alternative programs.