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现在,广告总是以“产品实行三包,欢迎来电来函选购”等千篇一律的形式出现,语言单调,形式呆板,令人厌烦,宣传效果不佳。日本一家电器公司在宣传产品质量时做过这样一则广告,内容是:“敝公司常驻世界各地跟踪服务的维修技术人员闲得无聊！”短短一句话诙谐、幽默,描绘一幅高质量的产品图,实在妙极了。
Nowadays, advertisements always appear in stereotyped forms such as “Three Guarantees for Products, Welcome to Letters and Calls”. The language is monotonous, the form is dull, and it is annoying and the publicity results are poor. An electric company in Japan has done such an advertisement when promoting product quality. The content is: “The maintenance technicians of the company’s resident service companies around the world are idle and bored!” A short sentence is humorous and humorous, depicting a high quality product. The product map is fantastic.