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随着社会的快速发展,在服装行业中,对于时尚、流行等元素的把握和研究是非常重要的,这些可以为企业带来巨大的收益,同时也能促进社会的进步和经济的发展。现如今,信息化及大数据的出现同样给服装业带来了机遇和挑战。本文主要针对当今时尚流行的趋势进行观察分析,并且简单论述了流行趋势预测分析的研究进展,最后,在大数据的环境下,对服装业今后的发展以及流行趋势的影响进行了探讨。
With the rapid development of society, it is very important for the garment industry to grasp and study such elements as fashion and popularity, which can bring tremendous benefits to the enterprises as well as promote social progress and economic development. Nowadays, the emergence of information and big data also brings opportunities and challenges to the apparel industry. This article mainly focuses on the trend of today’s fashion trends observed and analyzed, and briefly discusses the trend of forecasting analysis of the research progress, and finally, in the context of big data, the future development of the garment industry and the impact of fashion trends are discussed.