去年党和政府发出实施西部大开发战略的号召,在全国掀起一场西部大开发热,在中国酒界也引起了巨大反响。不少酒类企业纷纷把目光瞄准西部。籍此西部开发契机,在这里笔者也发表自己的浅陋之见,提出另外两个观点——“啤酒西进”和“白酒东扩”并以二者是21世纪中国酒业大重组大整合的关键之点,是未来大竞争的必然走势,也是中国酒类产业经济增长点及希望所在。一、异常饱和的东部啤酒,西进 Last year, the party and the government issued a call for the implementation of the strategy for the development of the western region, setting off a boom in the development of the western region and arousing great repercussions in the Chinese wine industry. Many liquor companies have focused their attention on the west. With this opportunity to develop the western region, the author here also expressed his own views, and put forward two other ideas - “Beer Westward” and “Liquor Eastward Expansion,” and they are the two major integration of the 21st century China’s wine industry. The key point is the inevitable trend of future big competition, and also the economic growth point and hope of China’s wine industry. An unusually saturated eastern beer, westward