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企业文化作为企业综合竞争力的一个重要方面,具有非常重要的作用和价值,文章通过对内部营销和企业文化进行分析论述,从提高工作满意度、建立差别化的竞争优势等方面提出运用内部营销理论是企业文化建设的一条重要途径。
Corporate culture as an important aspect of the comprehensive competitiveness of enterprises has a very important role and value. By analyzing and expatiating internal marketing and corporate culture, the article proposes that internal marketing should be applied in terms of improving job satisfaction and establishing differentiated competitive advantages. Theory is an important way of building enterprise culture.