文艺形象的“反文化导向”堪忧 目前许多广告宣传通过唤起刺激接受者的本能冲动,来排拒其文化属性。这种反文化导向不仅局限于经济宣传领域,在影视中也有。有些电视剧中知识分子或带有知识分子色彩的人物或道貌岸然、虚伪自私,或迂阔无用,滑稽可笑;而那些非常有男子汉气概的英雄形象,又几乎与文化绝缘。 Cultural Image of “Anti-Cultural Guidance” Worry Currently, many advertising campaigns arouse the stimulation of the recipient’s instinct to reject their cultural attributes. This anti-cultural orientation is not limited to the field of economic promotion, as well as in film and television. In some television series, intellectuals or people with intellectual color may be pious, self-serving, hypocritical or absurd; while those highly masculine heroic figures are almost insulated from culture.