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消费电子产业正处于新一轮的结构调整和重新洗牌过程中,产业实现跨越式发展的新格局正在形成。由于看好中国市场的前景,像HP、DELL、苹果、诺基亚、摩托罗拉、索尼、LG、三星、德国博世、美国德尔福、美国伟世通、德国大陆汽车系统等众多国际消费电子巨头,纷纷涌入中国,积极深耕中国市场,并获取了可观的回报,而在上述国际消费电子巨头的带领下,一时之间,全球各大消费电子厂商,都开始紧锣密鼓地筹划起了如何开拓中国市场这一“金矿”的问题。于是,一股“全球中国化”的论调,喧嚣尘上。然而,与此形成鲜明对比的是,像海尔、联想、TCL、长虹、海信、华为、中兴、创维、明基、德赛、夏新等中国本土的消费电子巨头,则将眼光瞄准了国际市场,在包括欧美在内的各个市场,频频出击,并取得了相当显著的成绩,中国消费电子厂商在国际市场上的怪异招数,使当地的厂商大伤脑筋,并谓之“中国企业是一头凶狠的狼”,同时,还纷纷发出了“中国化全球”的呼吁。不论是“全球中国化”还是“中国化全球”,不外乎是国外企业想走进中国市场,中国企业想走出国门。然而,一个想“走进来”,一个想“走出去”,其中,是否存在有什么样的捷径?这一“进”一“出”,又会有什么样的玄机?
Consumer electronics industry is in the new round of structural adjustment and re-shuffling process, the industry to achieve leaps and bounds of the new pattern is taking shape. Due to optimistic about the prospects of the Chinese market, many international consumer electronics giants such as HP, DELL, Apple, Nokia, Motorola, Sony, LG, Samsung, Germany Bosch, Delphi, Visteon and the German mainland have all poured into China Deep plowing the Chinese market, and access to substantial returns, and in the above international consumer electronics giant under the leadership of a while, the world’s major consumer electronics manufacturers are starting to intensively plan how to open up the Chinese market, the “gold mine” The problem. As a result, a “global Chinese” argument, noisy dust. However, in sharp contrast, China’s domestic consumer electronics giants such as Haier, Lenovo, TCL, Changhong, Hisense, Huawei, ZTE, Skyworth, BenQ, Desay, Amoi are eyeing the international market, In various markets, including Europe and the United States, frequently attack, and made remarkable achievements, the Chinese consumer electronics manufacturers in the international market weird tricks, so that local manufacturers a big headache, and that “Chinese companies are a fierce Wolf ”at the same time, have also issued a“ China’s global ”appeal. Whether it is “globalization of China” or “globalization of China”, it is nothing more than foreign enterprises wanting to enter the Chinese market and Chinese enterprises want to go abroad. However, one would like to “come in” and one would like to “go global.” Among them, are there any shortcuts that exist? What kind of mystery will this “progress” and “out” be?