麦肯锡公司的两位咨询顾问、在中国住了20来年的美国人,在为谁而写《运营中国:从战略到执行》呢?当书中一再出现“要想在不断演变且竞争日趋激烈的中国市场中获胜”、“准备筹划在中国所需的工作重心的转变”等类似的语句时,明摆着它面向的是那些跨国公司的高管,这些人需要了解和应对中国市场,因为“必须制胜中国,否则全球皆输”。 Who are the two McKinsey consultants who have lived in China for 20 years and write “Running China: From Strategy to Enforcement?” When the Book Appears Repeatedly “If you want to evolve and become increasingly competitive Of the Chinese market ”,“ preparing to plan a shift in the focus of work needed in China, ”and other similar statements, it is clear that it is for executives of multinational corporations who need to understand and respond to the Chinese market, Because “must win over China, otherwise the world will lose ”.