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定制化旅游营销是近年来旅游企业营销的新模式,对传统的旅游营销带来了变苹性影响,基于电子商务平台的定制化旅游营销不但节约成本,同刚改变了企业的刚空概念,使企业及客户达到双赢。同刚,定制化营销也存在诸多问题,要求旅游企业加强信息化建设,注重客户关系管理,与旅游相关企业资源共享。数字化时代的到来,人们充分享受信息技术所带来的丰富生活,注重对精神的追求和个性的显现。旅游作为能够满足人们高层次精神追求的重要途径,其个性化需求日益彰显。定制
Customized tourism marketing is a new mode of marketing for tourism enterprises in recent years, which has brought the change of traditional tourism marketing. The customized tourism marketing based on e-commerce platform not only saves the cost, but also changes the concept of just- To achieve a win-win business and customers. With just, customized marketing there are many problems, requiring tourism enterprises to strengthen information technology, pay attention to customer relationship management, and tourism-related corporate resource sharing. With the advent of the digital age, people fully enjoy the rich life brought by information technology, pay attention to the pursuit of spirituality and the appearance of individuality. As an important way to satisfy people’s high-level spiritual pursuit, tourism has become increasingly more personalized. custom made