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商鉴:策划l 5年策划业毕竟是幼稚行业,15年的路程中自然蕴含着很多的教训。概括地看,笔者认为有9点:一、浮躁。浮躁的宣传煽动了浮躁的市场,浮躁的市场鼓荡了人们的投机行为。人们在一夜成大款、成巨富的原始资本积累心态下,展开了胆子战的行为,干是,凡事要造就轰动效应的心理走上极至,企业似乎不是为生产效益而存在,而是在为生产新闻活着。结果是浮躁的循环圈套在人们的脖子上,并被自己不断的拉紧。具体来看,策划方面的浮躁表现有五:一是少调查;二是重文案;三是重面上不重实际,重形不
Business Kam: Planning l 5 years planning industry, after all, is an infant industry, 15 years of course contains a lot of natural experience. In a nutshell, I think there are 9 points: First, impetuous. Impetuous propaganda incite impetuous market, impetuous market, people’s speculation. Under the mentality of accumulating large amounts of original capital overnight, people began to act courageously and courageously. Everything should create a sensation of sensation and go to the extreme. Enterprises do not seem to exist for productive efficiency but instead Alive for production news. The result is impetuous loop trap around people’s neck, and was constantly tightened by myself. Specifically, there are five impetuous manifestations of planning: one is less surveyed; the other is heavy rewriting; the other is heavy weight is not heavy practical, heavy weight is not