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平面流动媒体广告设计是指能够流动的广告,例如地铁车身广告、公交车广告、出租车广告等等。它具有以下特点:广告载体普及面广,受众资源广;广告形式灵活多样;具有视觉强制性;快速传达性,满足好奇心理。特殊的媒体形式,再加上精致的画面,迎合了现代消费者趋“奇”的心态。它作为一种特殊的平面媒体载体,在表现手法上可能会有一定的不完善,但是在表现张力和作品画面构成因素以及视觉张力上,它有自己无法被替代的优势。
Flat mobile media advertising design refers to the mobile ads, such as subway car body ads, bus ads, taxi ads and so on. It has the following characteristics: wide spread advertising carrier, wide audience resources; flexible and diverse forms of advertising; with visual coercion; rapid communication, curiosity. Special media forms, coupled with exquisite images, cater to the modern consumer trends “odd ” mentality. As a special kind of print media carrier, it may have some imperfections in expression methods, but it has its own advantages that can not be replaced in terms of tension and composition of the artwork as well as the visual tension.