当今世界,全球化、一体化进程不断加剧,国际传播及跨文化传播日趋加强,在我国政治、经济实力不断提升的同时,中国的文化软实力提升已经迫在眉睫,而年画等非物质文化遗产等传统文化既是我国对外传播的媒介也是我国对外传播的内容,是提升中国文化软实力和取得国际话语权的重要途经和载体。客观来说,中国在非物质文化遗产等传统文化的传承和保护方面还有很长的路要走,而日本的能乐自其发展形成以来已经经过了6多个世纪,至今作为一种舞台 In today’s world, the process of globalization and integration is constantly aggravating. The spread of international communications and intercultural communication is increasingly strengthened. While China’s political and economic power are on the rise, the enhancement of China’s cultural soft power is imminent. However, traditions such as New Year pictures and intangible cultural heritage Culture is not only the media of our country’s external communication but also the content of our country’s external communication. It is an important way and carrier for enhancing the soft power of Chinese culture and acquiring the right of international discourse. Objectively speaking, China still has a long way to go in terms of inheritance and protection of traditional cultures such as the intangible cultural heritage. Since its formation, Japan’s Nongle has passed more than 6 centuries and has been used as a stage so far