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一、房地产项目管理房地产项目管理是房地产项目的管理者运用系统工程的观点、理论和方法,对房地产项目的建设和使用进行全过程和全方位的综合管理,实现生产要素在房地产项目上的优化配置,为用户提供优质产品。在目前宏观调控频繁、竞争激烈的市场情况下,房地产买方市场已经形成,消费者变得更为挑剔,卓越的建筑、良好的户型、高质量的施工已经成为基本需求,客户对房地产项目提出高文化品位和更优质的服务已经不在稀奇。开发商需与客户充分交流,考虑消费者对理想房产产品的建议,以获得项目开发的和谐共赢。这种注重消费者实际需求的
First, the real estate project management Real estate project management is the real estate project managers use systems engineering point of view, theory and methods of real estate project construction and use of the whole process and all-round integrated management of production factors in real estate projects to achieve the optimization Configuration, to provide users with quality products. In the current macro-control frequent, highly competitive market conditions, the real estate buyer’s market has been formed, consumers become more critical, excellent architecture, good apartment layout, high-quality construction has become a basic demand, the real estate project customers raised high Cultural taste and better service is no longer surprising. Developers need to fully communicate with customers, consider consumer recommendations for the ideal real estate products in order to obtain a harmonious win-win development projects. This focus on the actual needs of consumers