面对新药研发项目管理中对项目价值评估缺乏科学定量评价方法的现状,介绍了实物期权法用于新药研发项目价值评估的适用性,以及面临的挑战。期望国内研究者研究出科学规范的定量评估方法与工具,降低研发风险,提高新药研发管理的效力。 Faced with the lack of scientific and quantitative evaluation of project value in the management of drug discovery project management, this paper introduced the applicability of the real option method to evaluate the value of new drug research projects and the challenges they faced. Expect domestic researchers to develop scientific and standardized quantitative assessment methods and tools to reduce R & D risks and improve the effectiveness of R & D management of new drugs.