如今,传统媒体的广告环境越来越差已经成为行业的共识,作为传统媒体的中坚力量——电视媒体的传播价值也受到了客户的质疑。的确无论是央视还是各个省台,都不是单纯的一个或二个频道,除了上星的30多频道外,还有不计其数的专业频道,收视群体的 Nowadays, the advertising environment of traditional media is getting worse and worse, which has become the consensus of the industry. As the backbone of traditional media, the value of the spread of television media has also been questioned by customers. Indeed, whether it is CCTV or provincial stations, are not simply one or two channels, in addition to more than 30 channels on the star, there are countless professional channels, viewing groups