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党报最大的优势就是权威性、公信度、影响力。集团化建设中的省级党报,必须名副其实地掌握引领社会舆论的主导权,占领新闻信息传播的主阵地,为加强党的执政能力建设发挥积极的引导和推动作用。基于此,近年来云南日报在改革发展中进行了积极的探索:确定了《云南日报》“坚持党性原则,传播权威信息,引导社会舆论,服务发展大局,贴近百姓生活”的定位,努力把省委机关报办成云南最权威、最具公信力和影响力的大报;正确处理好根本指针与检验标准、服务大局与服务群众、党的主张与人民心声、正确导向与宣传艺术、正面宣传与舆论监督、发扬传统与开拓创新的关系,在贴近实际、贴近生活、贴近群众方面高出一筹;转变办报观念,创新办报思路、宣传内容、宣传方式、写作手法、盈利方式;重建新闻宣传评价标准,重构新闻宣传评价体系。采取这些措施,对增强党报权威性、公信度和影响力起到了显著的促进作用,增强了公众“主流新闻看党报,突发事件看党报,关键时候看党报”的意识。
Party newspaper’s biggest advantage is the authority, credibility, influence. The provincial party newspaper in the group construction must take the leading role of leading the public opinion without any doubt and occupy the main front of the news information dissemination and play an active role in guiding and promoting the building of the party’s governing capability. Based on the above, in recent years, Yunnan Daily has actively explored the reform and development: determined the positioning of “Yunnan Daily” adhere to the principle of party spirit, disseminate authoritative information, guide social public opinion, serve the overall development and close to the common people’s life, The organs, organs and offices make Yunnan’s most authoritative, credible and influential big newspaper; correctly handle basic guidelines and testing standards, serve the overall situation and serve the masses, the party’s advocacy and the people’s voices, and correctly guide and publicize the arts, and propaganda Public opinion supervision, carry forward the relationship between tradition and pioneering and innovative, put one on top in keeping with the reality, close to life and close to the masses; change the concept of handling newspapers, innovate the way of handling newspapers, propaganda contents, propaganda methods, writing techniques and profit-making methods; rebuild news propaganda Evaluation criteria, reconstruction of public information evaluation system. The adoption of these measures has played a significant role in promoting the authority, credibility and influence of the Party’s newspapers and has enhanced the public’s awareness of the importance of reading the newspapers and periodicals in emergencies and the reports of the newspaper in the most critical time.