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现在几乎每个城市都在积极规划自己的城市品牌,以此来推动当地社会经济的进步。城市形象是公众对城市所形成的总体的、可识别的主观印象,它涵盖了一个城市的地理、政治、经济、文化、社会风貌等各个方面,是一个城市硬实力和软实力的综合体现。它是通过大众传媒、个人经历、人际传播、记忆以及环境等因素的共同作用而形成的。“从广义上而言,‘创意城市’指的是,在全球性竞争日趋激烈的环境下,地方城市如何能够重塑形象,重获生机,重新定位。”①目前,国内许多大、中、小城市的政府积极参与城市形象品牌的塑造、
Almost every city is now actively planning its own city brand, in order to promote local social and economic progress. The city image is an overall and identifiable subjective image of the city. It covers all aspects of the city’s geography, politics, economy, culture and social outlook. It is a comprehensive reflection of the urban hard power and soft power. It is through the mass media, personal experience, interpersonal communication, memory and the environment and other factors formed. “Broadly speaking,” creative city “refers to how local cities can reshape their images and regain their vitality and re-orientate in an increasingly competitive global environment.” ① At present, many large, Medium and small cities in the government actively involved in shaping the image of the city,