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凡在中华人民共和国境内发布的广告中使用的语言文字,均适用《广告语言文字管理暂行规定》。该规定中所称的语言文字,是指普通话和规范汉字、国家批准通用的少数民族语言文字,以及在中华人民共和国境内使用的外国语言文字。广告使用的语言文字,用语应当清晰、准确,用字应当规范、标准。广告使用的语言文字应当符合社会主义精神文明建设的要求,不得含有不良文化内容。广告用语用字应当使用普通话和规范汉字。根据国家规定,广播电台、电视台可以使用方言播音的节目,
Where the language used in advertisements published in the territory of the People’s Republic of China, the Provisional Regulations on the Administration of Advertising Language and Writing shall apply. The language spoken in the Provisions refers to the standard Chinese characters spoken and written by the state, the national minority languages approved by the state, and the foreign languages used in the territory of the People’s Republic of China. Advertising language, language should be clear and accurate, the word should be standardized, standard. The language used in advertisements shall conform to the requirements of the socialist spiritual civilization construction and shall not contain adverse cultural contents. Advertising language words should be used in Mandarin and Chinese characters. According to state regulations, radio and television stations can use dialect broadcast programs,