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三、需要细分、需要定位、需要组合需要细分就是把消费者对需要的各方面要求进行细分,以找出这些要求的更需要的过程。需要细分是市场细分的继续。市场细分在确定目标市场和产品定位后,还只是确定需要模型中的根需要。对根需要的具体表现节需要枝需要还没有确定。需要细分就是确定节需要枝需要的过程。如某一企业通过市场细分,把目标市场确定为彩色电视机市场。也就是彩色电视机是消费者需要。这时企业对彩色电视机的规格型号技术性能都没有确定,就必须把彩色电视机这一需要进行细分,如分为消费者对声音的要求、外观的要求、选台的要求等,并找出这些要求的更
Third, the need to subdivide, need to locate, need to combine Need to subdivide is to subdivide consumer demand for all aspects of requirements to find out more of these requirements of the process. The need for segmentation is the continuation of market segmentation. After market segmentation determines the target market and product positioning, it only determines the need for the root in the model. The need for the specific performance of the root needs the branch needs to be determined. The need to subdivide is to determine the process that the festival needs. For example, if an enterprise passes market segmentation, the target market is determined as the color TV market. That is, a color TV is a consumer need. At this time, the technical specifications of the color TV set are not yet determined by the enterprise. Therefore, the needs of the color TV set must be subdivided, such as the consumer’s requirements for sound, appearance requirements, and requirements for station selection. Find out more about these requirements