根据马克思主义的精神交往理论,宣传是交往的形态之一。新媒体时代中国共产党宣传思想工作,基于人民生活水平显著提高的物质基础上,坚持以科学的理论作为指导思想,可以利用交往心理中的要素引导民众形成“注意”、克服偏见、产生认同感。此外,中国共产党必须针对网民、新媒体行业、政府制定具体的交往政策,推动新媒体时代宣传思想工作的不断改进。 According to Marxist theory of spiritual interaction, propaganda is one of the forms of communication. In the era of new media, the propaganda and ideological work of the Communist Party of China is based on the material basis for significantly improving the standard of living of the people and adhering to the scientific theory as its guiding ideology. It can use the elements of communication psychology to guide people in forming a “cautiousness”, overcoming prejudice and generating identity sense. In addition, the CPC must formulate specific communication policies aimed at netizens, new media industries and the government and promote the continuous improvement of propaganda and ideological work in the new media era.