古希腊数学家阿基米德关于杠杆的一句名言为人们所熟知:“给我一个支点,我能撬起地球。”今天,在众多领域包括报业市场,杠杆撬动的不是地球,而是竞争优势。杠杆的概念就是要找出可进行绩效考评的支点。而有效的考评是推动团队进步的强大力量,力助这个团队获取市场优 An ancient Greek mathematician Archimonde’s famous saying about leverage is well-known: “Give me a fulcrum and I can pry the earth.” Today, in many fields, including the newspaper market, leverage is not the earth, But a competitive advantage. The concept of leverage is to find the fulcrum for performance appraisal. Effective assessment is a powerful force to promote the progress of the team, to help the team to obtain market superiority