[Objective] To propose strategic conception for sustainable development of massive freshwater fish in China. [Method] The current development status of massive freshwater fish industry in China was analyzed. On this basis, strategic conception for sustainable development of massive freshwater fish in China was proposed. [Result] In order to solve the present problems in the massive freshwater fish industry in China, basic strategies were proposed to develop the massive freshwater fish industry in China. The fishery resources should be capitalized to promote sustainable development of resources. Consumer demand of end-market should be used to drive stable development of the whole industry chain. Consumer demand should be guided to enhance the industrial market position. Processing and distribution channels should be constructed to promote sustainable development of seed and farming industries. Consumer demand at different levels should be used to promote multi-level multi-media health culture. Brand building and operating should be performed to enhance the competitive position of the industry in international and domestic markets. [Conclusion] The study has great theoretical and practical significance for promoting development of the massive freshwater fish industry in China. [Objective] To propose strategic conception for sustainable development of massive freshwater fish in China. [Method] The current development status of massive freshwater fish industry in China was analyzed. On this basis, strategic conception for sustainable development of massive freshwater fish in China was [Result] In order to solve the present problems in the massive freshwater fish industry in China, basic strategies were proposed to develop the massive freshwater fish industry in China. of end-market should be used to drive stable development of the whole industry chain. levels should be used to promote multi-level multi-media health c ulture. Brand building and operating should be performed to enhance the competitive position of the industry in international and domestic markets. [Conclusion] The study has great theoretical and practical significance for promoting development of the massive freshwater fish industry in China.