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中国的房地产业正在走向品牌化,品牌意识已经开始自觉或不自觉地融入到了中国传媒业变革的先行者之中。这样,房地产的楼书视觉形象设计就成为其建立良好的品牌形象的一个重要组成部分,而国内楼书的“大众形象”尚有薄弱之处,它必须结合楼书的整体形象进行设计,充分、有效地配置楼书当中的艺术元素和实用元素。所以,展开对当前国内外的楼书视觉形象设计的研究是及时的和必要的。本文试对房地产的楼书视觉形象设计的创作意识进行了探索与分析,并就现在国内楼书设计面临的一些问题进行了阐述。
China’s real estate industry is moving towards brand building, and brand awareness has begun to consciously or unconsciously incorporate into the pioneers of the reform of the media industry in China. In this way, the visual image of the real estate book design has become an important part of its establishment of a good brand image, while the “public image” of the domestic book is still weak, it must be combined with the overall image of the book design , Full and effective allocation of art elements and practical elements in the bookstore. Therefore, it is timely and necessary to start the research on the visual image design of buildings in China and abroad. This article tries to explore and analyze the creative consciousness of the visual image design of the real estate book, and expounds some problems that the domestic book design now faces.