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衣着花哨、机敏、长头发和卖好书,这奇异的组合使鲍德这个大型连锁书店与众不同。鲍德雇佣反应机敏、性情热烈的员工,利用他们的个性和热情推销产品。 拜内斯·诺贝尔是鲍德公司最直接的竞争者,宁愿雇佣清一色身着整齐衬衫的员工,他们鲜亮地笑着帮顾客挑选所需。 并非由于员工着装不同而使两个公司有别,而是员工的形象象征着特殊的商业气氛。这种气氛不仅反映在员工身上,还反映在书店的经营理念、陈列的商品和对自己产品的热情上。为了支撑这些特征,每个书店才雇佣不同类型的员工,来表现自己的品牌。
Dress fancy, alert, long hair and sell good book, this strange combination of Baldour this large chain bookstore unique. Bald employs hurried, passionate staff who use their personality and passion to market their products. Bourn Nobel, Bald’s most direct contender, would prefer to hire all-in-one shirt dressed employees, who smile brightly to help customers pick the desired. Rather than differentiating the two companies because of their dress code, the image of the employee symbolizes a particular business climate. This atmosphere is not only reflected in the staff, but also reflected in the bookstore business philosophy, the display of goods and enthusiasm for their products. To support these characteristics, each bookstore hires different types of employees to express their brand.