【摘 要】
：
目前,我国传媒业正处在深刻转型阶段,按照专业化原则对频道资源进行重新定位和优化组合,细分市场扩容受众,整合营销扩大影响,打造品牌提高价值,是当前国内媒体的发展方向。如
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目前,我国传媒业正处在深刻转型阶段,按照专业化原则对频道资源进行重新定位和优化组合,细分市场扩容受众,整合营销扩大影响,打造品牌提高价值,是当前国内媒体的发展方向。如何选好位、定好位、做到位(选择目标市场、细分目标市场、服务目标市场),重塑专业频道的作业路径,是当?
At present, China’s media industry is in a profound transformation stage. According to the principle of specialization, channel resources are repositioned and optimized. Expansion of audience segments, integrated marketing to expand their influence and build brands to enhance their value are the current trends of domestic media. How to choose a good bit, set a good bit, to achieve the bit (select the target market, subdivision target market, service target market), remodeling professional channel job path, when?
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