绩效考核应体现公司的战备意图,目标在于指导被考核人的行为而非考核本身——销售管理的要义所在。爱博公司是某地区颇有影响力的消费品制造商,自成立以来虽然经过了几次小小的波折,但总体来说还是保持了良好的发展势头。但是近来,一系列急需解决的问题接踵而至。问题浮现瑞润入侵,内忧外患。首先,竞争对手瑞润公司侵入爱博所在的市场。此前,爱博采用稳步增长的策略,虽然在广告宣传方面没有大量投入,但是凭借良好的产品质量与口碑,爱博在这个区域市场上还 Performance appraisal should reflect the company's intention of readiness, the goal is to guide the examinee's behavior rather than the assessment itself - the essence of sales management. Aibo is a very influential consumer product manufacturer in a certain area. Although it has undergone a few minor twists and turns since its establishment, it has generally maintained its good momentum of development. But recently, a series of urgent problems to be solved one after another. Rui-run invasion problems, internal and external problems. First, rival Ruirun invades the market where Aibo is. Previously, love Bo adopted a steady growth strategy, although no significant investment in advertising, but with good product quality and reputation, Aibo in the regional market also