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随着科技的进步,人们的活动范围不断扩展,对信息的获取越来越要求快速、精确、高效,传递速度已经是传统媒体越来越满足不了的,因而,在新媒体的强烈冲击下,传统媒体不可避免的要求与新媒体寻求合作。新时代的传统媒体急需转变传统思维方式,借鉴互联网新媒体,培养互联网思维。同时,传统媒体和新媒体需要在技术、服务方式等方面共同努力融合,在相互借鉴、相互融合、扬长避短中实现互利共赢。
With the progress of science and technology, the scope of people’s activities has been expanding. As the access to information becomes more and more rapidly, precisely and efficiently, the transmission speed has become increasingly unattainable by traditional media. Therefore, under the intense impact of new media, The traditional media inevitably demanded to seek cooperation with the new media. The traditional media in the new era urgently need to change the traditional way of thinking, learn from the new media on the Internet and cultivate the Internet thinking. At the same time, traditional media and new media need to work together in the areas of technology and service mode to achieve mutual benefits and win-win situations through mutual reference, mutual integration, and avoidance of weaknesses.