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工业革命之前的世界,创意这个词还未诞生,二战之前也鲜有人关注,直到二战结束后30年,世界性的改革和重建已逐渐成型,人们才开始关注“创意”。同样一副太阳镜,是买普通的款式,还是花数十倍甚至更多钱买一副可能材质同样惯常,却被赋予了灵魂的经设计“创意”过的精品?毫无疑问,今日,富足安康的我们大多会选择后者。这也正是欧洲时尚品牌崛起的外因之一。
Before the Industrial Revolution, the word creative had not yet been born. Few people paid attention before the Second World War. Only 30 years after World War II, worldwide reform and reconstruction have taken shape and people are beginning to pay attention to “creativity.” The same pair of sunglasses, buy an ordinary style, or spend tens of times or even more money to buy a may also be the same material habit, but was given the soul of the design "creative Most of us who are rich and healthy will choose the latter. This is one of the external causes of the rise of the European fashion brand.