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品牌需要人性化营销伴随着信息化进程的加快,科技和产品飞速迭代,媒体与渠道也在不断进化演变。对于品牌营销者而言,整个市场格局都在时刻发生变化,如何在这个瞬息万变的网络数字时代,保持不断创新和进步,是每一个品牌营销人员必须面临的思考和挑战。2014年12月2日,我有幸在《成功营销》举办的2014中国创新营销峰会上,聆听了众多营销界精英们分享的精彩营销案例,以及他们对营销界最前沿话题的观点和探讨,获益匪浅。
Brand needs human marketing With the acceleration of information technology, rapid iteration of technology and products, media and channels are evolving evolving. For the brand marketers, the entire market structure is changing all the time. How to keep innovating and improving in this ever-changing network digital era is the thinking and challenge that every brand marketer must face. On December 2, 2014, I was fortunate to have heard of the wonderful marketing cases shared by many marketing professionals and their views and discussions on the most cutting-edge topics in marketing at the 2014 China Innovation Marketing Summit in “Successful Marketing.” Benefit shallow.