航空公司拥有庞大的旅客数据资源。通过对旅客数据进行深入挖掘,可以在提升客户忠诚度的同时增加航空公司收入,而航空公司面临的挑战在于如何有效地使用这些数据。对于最具价值的那部分客户群体而言,成熟的航空公司手中往往掌握着关于这部分客户的丰富的数据资源。 Airlines have vast passenger data resources. In-depth mining of passenger data can increase airline revenue while increasing customer loyalty, and the challenge for airlines is how to use that data effectively. For the most valuable part of the customer base, sophisticated airlines often have a wealth of data resources about this part of their customers.