实在找不出更合适的词汇来概括描述营销老总们的处境。毫无疑问,营销老总是经理人中的金领阶层,他们支配着巨额的销售费用,指挥着千军万马;与普通的国人相比,他们待遇丰厚,生活阔绰;市场是中心,营销是龙头,企业的业绩总是与他们的名字连在一起。其实,这些都是表象。局外人不可能知道,为了完成销售目标他们是何等的呕心沥血;残酷的市场竞争让他们如何的焦头烂额;面对家人哀怨的目光他们是多么的无奈。从某种意义上说,他们是推动中国市场进步和完善的主要力量,因此,他们功高至伟;但从另外一个角度 Really can not find a more suitable vocabulary to describe the general situation of marketing veterans. There is no doubt that the marketing manager is the manager of the gold-collar class, they dominate the huge sales costs, command of the mighty force; compared with ordinary people, they rich treatment, life, generous; market is the center, the marketing is the leader , Business performance is always linked with their name. In fact, these are appearances. It is impossible for outsiders to know how painful they are to accomplish sales goals, how hard they are to face the bruising market competition, how frustrating they are in the face of family grievances. In a sense, they are the main force that will promote the improvement and improvement of the Chinese market. Therefore, they are highly accomplished. However, from another perspective