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外来“文化侵蚀”现象的冲击下,“符号消费”成为当前消费市场上一种特有的消费现象,特别是在一些时尚消费产品上表现的相当明显。消费是对物质财富的消耗,是为了生产和生活的需要而消耗的物质财富。“符号消费”并不神秘,人们在符号的解码过程中获得丰富的乐趣,满足生理和心理的需求。符号带来的生理和心理需求超越了消费品本身,承载了高于物质的精神消费需求,因此“符号消费”成为一种精神的追求,这种精神追求的现象在当前物质条件丰富的时代,愈演愈烈。
Under the impact of foreign “cultural erosion ” phenomenon “symbol consumption ” has become a unique consumption phenomenon in the current consumer market, especially in some fashion consumer products. Consumption is the consumption of material wealth, is the material wealth consumed for the needs of production and life. “Consumption of symbols ” is not mysterious, people get rich pleasures in the decoding process of symbols to meet the physiological and psychological needs. The physiological and psychological needs of symbols transcend the consumer goods itself and carry higher than the spiritual consumption needs of the material. Therefore, the consumption of symbols has become a spiritual pursuit. This spiritual pursuit is characterized by the current era of material conditions , Intensified.