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本期采访的四个品牌分别来自山东省服装协会、烟台服装协会及株洲芦淞服装城。其中,有信心满满的进人中国市场,并在中国特色的市场营销环境中不断自我调整、迎合消费者的国外品牌,也有国内大型品牌企业旗下分支出来的年轻新品牌,更有在自主品牌之路上几经波折的中小型品牌。他们或是不断创新产品适应市场,或是急流勇退重回贴牌之路。从他们的故事,我们对“品牌”一词有了更深的体会。买卖虽易,品牌不易,且行且珍惜。
The four brands interviewed were from Shandong Province Garment Association, Yantai Garment Association and Zhuzhou Lusong Garment City respectively. Among them, there is confidence to enter the Chinese market, and in the Chinese characteristics of the marketing environment continue to self-adjust to meet the foreign brands of consumers, but also the branches of large domestic brands out of young new brands, but also in the independent brand The road after twists and turns of small and medium brands. They either continue to innovate products to adapt to the market, or jumped back to the OEM road. From their story, we have a deeper understanding of the word “brand”. Although trading is easy, the brand is not easy, and the line and cherish.