由于商业经营者的积极参与而导致设计过程与设计方式发生改变,是当前产品设计活动中出现的一个新的现象,即产品设计过程中的“商家设计”现象。“商家设计”活动由特定的市场环境与技术条件所催生,其价值不仅在于能够为产品生产企业、产品营销商和产品用户带来现实的利益,同时还在于拓展了工业设计实践的领域,为工业设计应用方法研究提供了新的空间。 The change of design process and design method due to the active participation of commercial managers is a new phenomenon in current product design activities, that is, the phenomenon of “merchant design” in the product design process. The “merchant design” activity is motivated by the specific market environment and technical conditions. Its value lies not only in bringing real benefits to product manufacturers, product marketers and product users, but also expanding the field of industrial design practice. Industrial design application method provides a new space for research.