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本文以高职院校电子商务专业开设《市场调查与需求分析》课程为例,根据职业岗位对电商专业人才的要求,通过分析职业岗位的典型工作任务,并根据完成典型工作任务所需的职业能力,按照完成项目任务所需理论知识,设计出“737教学内容体系”结构及评价方式。
This article takes the course of “Market Investigation and Requirement Analysis” set up by e-commerce major in higher vocational colleges as an example. According to the requirements of e-commerce professionals in vocational positions, by analyzing the typical work tasks of occupational positions and according to the requirements of completing typical work tasks Professional ability, in accordance with the theoretical knowledge required to complete the project task, design “737 teaching content system ” structure and evaluation methods.