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发行是报业经营的关键环节。发行工作肩负着将报纸传递到读者手中的重要使命,是连接报纸与读者的桥梁。发行工作的好坏决定着报道价值的实现;发行量的多少直接影响着报纸的经济效益和社会效益。因此,畅通、高效的报纸发行渠道是保证报业经营价值链得以顺利完成必不可少的环节。与都市报等其他类型报纸相比,党报的发行工作尤其具有重要性。政府办公厅发文要求、党委宣传部门号召订阅、各级党政机关支持……在我国,党报的发行工作历来具有行政力量支撑的独特性。可以说,发行工作攸关党报的生存和发展。
Distribution is the key link in the newspaper business. Distribution work shoulder the important mission of the newspaper delivered to the reader, is a bridge connecting the newspaper and the reader. The quality of the publication determines the realization of the reported value; how much the circulation directly affects the economic and social benefits of the newspaper. Therefore, smooth and efficient distribution of newspapers is an indispensable part of ensuring that the newspaper business value chain can be successfully completed. Compared with other types of newspapers, such as the Metropolitan Newspaper, the distribution of party newspapers is of particular importance. Government office issued a document requirements, party propaganda department called for subscription, party and government agencies at all levels of support ... In our country, the party’s newspaper distribution has always been the uniqueness of administrative support. It can be said that the issue of the work related to the party’s survival and development.