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中国冰激凌市场蕴藏的巨大潜力,引得国外与本土连锁品牌诸侯混战,竞争日趋激烈。如何把握冰激凌的体验新动向,挖掘出更大的生意?与发达国家的人均消费量相比,中国冰激凌市场潜力巨大:目前中国年人均消费量仅为1.7公斤,而美国年人均消费冰激凌23公斤,澳大利亚为17公斤,瑞典为16公斤,日本为11公斤。尽管中国冰激凌市场从上世纪90年代以来以每年约10%的速度递增,但市场依然等待挖掘。全球冰激凌行业在2010年度平均增幅为2.5%,而以中国为代表的新兴经济体的增幅则高达10%,远高于世界平均水平。
The huge potential of Chinese ice cream market, attracted foreign and local brands brave melee, competition is fierce. How to grasp the new trend of ice cream experience, to tap a bigger business »Compared with the per capita consumption of developed countries, the huge potential of ice cream market in China: China’s annual per capita consumption of only 1.7 kg, while the United States per capita consumption of ice cream 23 kg , 17 kg in Australia, 16 kg in Sweden and 11 kg in Japan. Although the Chinese ice cream market has been growing at an annual rate of about 10% since the 1990s, the market is still waiting to dig. The global ice cream industry saw an average increase of 2.5% in 2010, while the emerging economies represented by China increased by as much as 10%, well above the world average.