法律法规实施后要通过普法活动让更多的人了解和掌握,以达到其所追求的目的和效果。本文依据《商标审查标准》结合“保健品”商标的特点对这类商标进行了分析,期望对提高申请商标的成功率有所帮助,也期望减少申请人因申请失败而重复申请的情况,进而有助于申请量的降低。 After the implementation of the laws and regulations, we should let more people know and grasp through the law popularization activities in order to achieve their goals and effects. This paper analyzes the trademark based on the characteristics of the “trademark examination standard” combined with the “health products” trademark. It is expected to be helpful to improve the success rate of the trademark application. It also hopes to reduce the applicants' repeated applications because of the failure of the application. , Which in turn helps to reduce the number of applications.