本文基于工作经验,分析了现代人的消费心理和包装设计在实际运用的现状,并着重介绍了转变包装理念、创新包装思维、发掘包装市场、改进包装技术、完善包装服务等多种改进策略及其具体应用。希望给相关人员以启发和思考,积极创新现代包装设计,以优质的包装设计服务来引导消费者的消费心理,大力提高人民的消费质量促进我国国民经济的健康快速发展。 Based on working experience, this paper analyzes the present situation of modern consumer psychology and packaging design in practice, and emphatically introduces many improvement tactics such as changing packaging idea, innovating packaging thinking, exploring packaging market, improving packaging technology, improving packaging service and so on Its specific application. We hope to inspire and think relevant personnel, actively innovate modern packaging design, and guide consumer psychology with high-quality packaging design services. We will greatly enhance people’s consumption quality and promote the healthy and rapid development of our national economy.