企业想要占据更多的市场,进而持续、健康的向前发展就需要不断地进行创新。市场营销是我国在市场经济发展下的一项基本市场管理经营模式。市场营销主要指个人或集体通过交易其创造的产品或价值,以获得所需之物,实现双赢或多赢的过程。具体指企业的具体活动或行为或研究企业的市场营销活动或行为的学科,已经成为当前企业发展的必要手段。通过对市场营销策略进行创新可以有效提高企业的市场竞争力,对我国企业市场经济具有非常好的促进效果。 Enterprises want to occupy more markets, and then continued, healthy and forward development on the need for continuous innovation. Marketing is a basic market management mode under the development of market economy in our country. Marketing mainly refers to individuals or groups by trading the products or values ​​they create, in order to obtain the necessary things to achieve a win-win or win-win process. Specifically refers to the specific activities or behavior of enterprises or research business marketing activities or behavior of the discipline, has become the necessary means of business development. By innovating the marketing strategy, it can effectively improve the market competitiveness of enterprises and has a very good promotion effect on the market economy of Chinese enterprises.