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就当前体育市场亟待解决的前沿性问题和制约因素 ,对广西体育走向市场现状、问题及对策进行探讨 ,得出结论 :体育中介市场是体育产业重要的中介载体 ,具有巨大的市场潜力 ,发展体育经纪人和体育经纪公司等市场中介是体育媒介市场发展和成熟的基础。把体育中介市场作为重点发展就是要解决广西体育产业发展中存在的瓶颈制约 ,通过加快体育中介市场的发展来带动整个体育产业 ,尤其是健身娱乐和竞赛表演业的发展。提出创建一个独特实体结构的中介组织的设想以及市场化操作思路。
On the frontier issues and constraints urgently to be solved in the current sports market, this paper discusses the current situation, problems and countermeasures of the sports market in Guangxi and concludes that the sports intermediary market is an important intermediary carrier for the sports industry, has great market potential and develops sports Market intermediaries such as brokers and sports brokers are the basis for the development and maturity of the sports media market. The sports intermediary market as a key development is to solve the bottleneck in the development of sports industry in Guangxi constraints, by accelerating the development of the sports intermediary market to bring the entire sports industry, especially the development of fitness, entertainment and competition performance industry. Put forward the idea of establishing an intermediary organization with a unique physical structure and the idea of market-oriented operation.