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地域文化的传播与交流拓展了整个民族的文化时间和文化空间,从而不可避免地拓展了这个民族生命存在的时空形态,构成了民族文化的灿烂星空。本文从西部文化资源传播价值入手,在梳理西部文化传播巨大市场空间和西部媒介拓展地域文化巨大优势的同时,进一步指出西部传媒在地域文化传承中存在的问题,提出西部传媒在地域文化传承方面必须制订长期的发展战略,整合传媒资源,坚持“文化品位”,提升节目的“特色”和“内涵”,建立文化传播平台,在培育市场和受众群体中拓展栏目的生命空间,创办具有浓郁地域特色的文化栏目,在继承与创新中走出西部传媒的发展新路。
The dissemination and exchange of regional culture have expanded the cultural time and cultural space of the entire nation, thereby inevitably expanding the space-time shape of the existence of this nationality and forming the brilliant sky of national culture. Starting with the spread value of western cultural resources, this paper combs the enormous market space of western cultural communication and the great advantages of western media in expanding regional culture. At the same time, it points out the problems existing in the western media’s inheritance of regional culture. Formulate long-term development strategies, integrate media resources, adhere to the “cultural taste”, enhance the “characteristics” and “connotation” of programs, establish a platform for cultural communication, and expand the life space of columns in fostering markets and audiences, and create a culture with strong regional characteristics Cultural sector, in succession and innovation out of the Western media development of new roads.