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传统图案具有深刻的文化内涵,丰富多彩的表现形式与表现手法,在现代视觉传达设计中有着广泛地运用,其中也体现了与时代取向的关系问题。文章阐述了视觉传达设计的内涵和传统图案内涵及发展历程,分析了传统图案体现传统文化的特征,并从提供创作素材、传达吉祥寓意、传承传统文化、赋予传统图案生命力四个角度,阐述了传统图案在视觉传达规律下的时代取向。
Traditional patterns have profound cultural connotations, rich and varied forms of expression and expression, which are widely used in modern visual communication design, and also reflect the relationship with the times. The article expounds the connotation of visual communication design and the connotation and development course of traditional patterns. It analyzes the traditional patterns embodying the characteristics of traditional culture. From the perspectives of providing creative materials, conveying auspicious meaning, inheriting traditional culture and endowing the vitality of traditional patterns, The Trend of Traditional Patterns under the Law of Visual Communication.