一、包装设计中的文化性不同国家,不同民族或人种之间,由于地理位置等因素,他们的文化各不相同。但同时,每个国家的文化都是存在一定的共性、统一性。中国文化就是如此,统一中存在着一定的差异,而五千年的文化传承至今,总有一些精髓、传统一直保存着,让中国的文化随着时代的发展创新中,留有一份传统与特色,在国际中更加具有辨识度。所以,现如今中国很多设计中都普遍运用传统文化元素,这是创新与传统的融 First, the culture of packaging design Different countries, different nationalities or ethnic groups, due to geographical location and other factors, their cultures vary. However, at the same time, there is some commonality and unity in each country’s culture. Chinese culture is the case, there are some differences in the reunification, and 5,000 years of cultural heritage so far, there are always some essence, the tradition has been preserved, so that Chinese culture with the development and innovation of the times, leaving a tradition and features , More recognizable in the world. Therefore, nowadays many traditional Chinese cultural elements are commonly used in many designs in China. This is a fusion of innovation and tradition