外省家电品牌进军广东有多难有的品牌,在发展初期往往由于自身实力的限制,或者由于产品的特性,在某些区域发展相当好,但在某些区域很不理想。然而,当企业发展越来越好,当初发展不好的区域就想“收复旧山河”,进军薄弱地区。广东市场是一个非常奇怪的区域,在家电行业,通常被比喻为外来品牌的葬身之地。这么多年来,极少有广东省外的企业在广东市场占得便宜的。当年奥克斯凭借“1元钱空调”、“中巴之战”等超常规的连续性战役,才占得一席之地;海尔也是依靠大规模高额度的促销费用、广告推广才稳步发展。方太品牌早年通过香港的代言人做广告,使得南方人产生错觉,以为方太就是家门口的品牌,因而方太销售也不错。而电视机产品,外来品牌几乎就没有任何优势。作为国内甚至全球家电制造基地,广东出品的品牌和产品几乎占据了家电行业所有产品线,而且每一个产品线的知名品牌都能叫得出几个。那么,在其它区域强势的品牌,到弱势区域市场,其渠道规划如何制定? In the early stage of development, the brands that enter into Guangdong are often difficult to develop because of their own strength, or because of the characteristics of products, the development in some areas is quite good, but not ideal in some areas. However, when the business development is getting better and better, the poorly developed areas at first want to “recover the old mountain river” and enter the weak areas. Guangdong market is a very strange area, in the home appliance industry, usually compared to the burial ground of foreign brands. For so many years, very few enterprises outside Guangdong province have taken a relatively low price in the Guangdong market. In the same year, Oaks took a place with its unconventional continuous campaigns such as “1 dollar air-conditioning” and “China-Brazil war”. Haier also relied on large-scale and high-level promotional expenses to promote the steady development of advertising. Fang too brand early years through Hong Kong’s spokesman for advertising, making sina illusion that square too is the front door of the brand, so side too good sales. The TV products, foreign brands almost no advantage. As a domestic and even global home appliance manufacturing base, Guangdong produced brands and products occupy almost all the appliance industry product line, and each product line can be called several well-known brands. So, strong brand in other regions, to the disadvantaged regional market, how to develop its channel planning?