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8年前评河南十强时,斯美特在河南面业销售额排在第八。现在斯美特排名全国第五。五年前斯美特的销售额相当于康师傅的1/23,今麦郎的1/10,白象的1/6;2008年斯美特的销售额相当于康师傅的1/8,今麦郎的1/3,白象的1/2。斯美特持续的增长,持续的盈利被行业称之为“黑马”。究其原因,“斯美特现象”的产生则源自于河南斯美特食品有限公司成功运用聚焦营销的战略和战术,才得以在竞争激烈的方便面行业得到快速、稳健的发展。本期月度大案将详细剖析斯美特从4亿到18亿销售额的独家秘笈——“聚焦营销”。
8 years ago, when the top ten in Henan Province, the United States special sales in Henan noodles ranked eighth. Now the United States ranked fifth in the country. Five years ago, sales of Simei Te is equivalent to 1/23 of Master Kong, 1/10 of Jinmailan and 1/6 of White Elephant. In 2008, Simei Te's sales were equivalent to 1/8 of Master's, Jinmai Lang 1/3, white elephant 1/2. Sustained growth of SMIT, sustained earnings by the industry as “dark horse.” The reason, “Smectite phenomenon ” is the result of the Henan Smectite Food Co., Ltd. successfully applied focus on marketing strategy and tactics, was able to be in the highly competitive instant noodle industry to get rapid and steady development. The monthly major case will detail the exclusive secret of SIMOME from 400 million to 1.8 billion sales - “Focus Marketing”.