市场竞争日趋增强的激烈性和对抗性,要求航空公司更加深入化和细致化,加大对营销渠道的控制与管理。纵观成熟的航空企业,向来重视销售渠道的组织和开发,既有地区性的直销网络,又有强大的分销网,逐渐形成了直销与分销相互依存、优势互补的局面。依托信息技 Increasing market competition increasingly intense and confrontational, requiring airlines more in-depth and meticulous, increase the control and management of marketing channels. Throughout mature aeronautical enterprises, organizations and development that have always attached importance to sales channels have both established regional direct sales networks and strong distribution networks, gradually forming an interdependence between direct sales and distribution and complementing each other’s advantages. Relying on information technology