我国是一个农业大国,农业是我国的支柱型产业,也是国民经济的基础。农产品销售关系着广大农民的经济发展,受到政府与社会的广泛关注。近些年来,越来越多的地方出现了农产品销售难的问题,导致农民的积极性下降。在电子商务不断发展的大背景下,如何利用电子商务推动农产品销售成为提高农民收入的重要途径。 Our country is a big agricultural country. Agriculture is the pillar industry in our country and also the basis of the national economy. The sales of agricultural products are related to the economic development of peasants and are widely concerned by the government and the society. In recent years, more and more localities have encountered the problem of difficulty in selling agricultural products, leading to a decline in the enthusiasm of farmers. Under the backdrop of the continuous development of e-commerce, how to use e-commerce to promote the sales of agricultural products has become an important way to increase the income of farmers.