研讨会营销是一种与客户“双赢”的营销方式,从一些企业的营销实践看,在进行市场开拓时,采用研讨会营销是一个较好的选择。一般说来,人们对直白的广告也许有些怀疑,但是对于研讨会这种较为严肃的形式往往较为重视。研讨会以其专业性见长,也因具有其他营销方式难以取代的氛围及人文、学术、科技含量,被视为一把打开市场大门的金钥匙。当然,不是每种企业都适合采用研讨会的形式进行营销工作,对于技术类产品的生产企业,效果可能更为明显。无论是软件还是高科技设备,客户在购买时都要预先研究、评判供 Seminar marketing is a “win-win” marketing approach with customers. From the marketing practices of some enterprises, seminar marketing is a better choice when marketing. In general, there may be some skepticism about straightforward advertising, but there is often a greater emphasis on the more serious form of the seminar. The seminar, known for its professionalism, but also because of other marketing methods is difficult to replace the atmosphere and humanities, academic, scientific and technological content, is regarded as a golden key to open the door to the market. Of course, not every business is fit for marketing in the form of a seminar, and the effect may be even more obvious to manufacturers of technology products. Whether it is software or high-tech equipment, customers have to study in advance, judge for